Founded by Michael LoBue, The Edition Boutique has carved a niche audience since opening its doors in Kendall just a few years ago in Miami. Recognized as one of the only full-on Sneaker boutiques in the dynamic city, the retailer is also known to be [the] official U.S. authorized retailer for Miami Heat Dwayne Wade's signature shoe, Way of Wade, by Li-Ning. The only other place to obtain a pair is via Li-Ning's online store. The store currently carries several brands to include: Asics and Adidas, as well as popular street-wear such as 10 Deep, Billionaire Boys Club, Staple Pigeon, The Hundreds, and Miami-local brand Lyfe. With prices ranging from $70 to $320USD, the store also carries athletic apparel and accessories, with plans to carry other unique, and hard to find [designer] brands in 2016. Since opening, The Edition Boutique has held special events with Heat players such as James Ennis, Mario Chalmers, and Udonis Haslem. Haslem joined Dwayne Wade for the Grand Opening of the second retail location in Doral, Florida on November 28, 2015. With two open locations, the plan for expansion is aggressive, with one additional location by mid 2016 and an additional one per year (per forecast).