The Hundreds was founded by Bobby Kim and Ben Shehassafar in 2003 (Los Angeles). The Hundreds have t-shirts, denim, wovens, fleece, headwear, and outwear. This brand is a two part project that houses a classic Californian streetwear brand and media platform dedicated to Global street culture. It is stocked worldwide and flagship locations in L.A’s Fairfox District (est.2007), San Francisco’s Union Square (est..2008) and Sotto, New York (est. 2010).
"Saying that something is happeneing by the hundreds connotes a great deal of force. There's energy and strength in numbers. Although, the less sexy answer is that I was playing around with the typography and the letters looked cool.". - Bobby Hundreds, KoreAm Magazine, 2007 (on where the name came from)