PSD underwear founded by brothers, Curtis and Ryan Flaitz in 2008. PSD underwear is focused on on-trend prints, comfort and performance. The signature PSD woven waistband is the tell-tale sign that defines the premium brand. Wear Your Life means everything to this family business that has achieved industry wide recognition.

Kyrie Irving will lead an influential group of professional athletes including; NFL wide-receiver and fashion icon Stevie Johnson, Beast Mode proprietor Marshawn Lynch, and professional NBA shooting-guard Jimmy Butler as endorsers of PSD luxury briefs and under- garments in 2015/201