Play Cloths was founded in 2008, in Virginia Beach, VA by “Pusha T’ and No Malice’ of the Grammy nominated hip-hop duo, Clipse. Play Cloths is a progressive street wear brand with a focus on the creation of high quality garments adoptable to any lifestyle. The brand Play Cloths features apparel and accessories influenced by the juxtaposition of high-end fashion, art and street culture.
"Play Cloths derived from reminiscing on my youth when it was a must to come home from grade school and change into your 'play clothes' before going outside to play... Doesn't sound like too hard of a task right? Considering me and my brother were latchkey kids, that task was left up to us. Nothing was worse than my parents coming home and seeing the 70+ dollar sneakers that we begged for, scuffed, creased, etc. Same went for the clothes that were on our backs, all because we couldn't take the time to change into our 'play clothes.' Needless to say, the spankings/beatings behind this defiance were torture.
The spelling of 'Play Cloths' is simply a matter of preference. The line 'Stop searching for the E's 'cause the O's is long...' is simply paying homage to our roots in the streets and the arrogance that comes along with it... Hence Play Cloths." - Pusha T