DOPE was founded by Matthew Fields in December 2007. In 2014, DOPE was named one of the 10 fastest growing private companies in Los Angeles. DOPE is carried in its own flagship boutique and in select stores around the world. Drawing inspiration from both luxury lifestyle and street culture, DOPE's clothing and accessories have built a unique following including tastesmakers and music icons alike. DOPE as more than just a brand, but as a lifestyle. Self proclaimed as the Bougie Crew, the founding members embodied DOPE's progressive style and growing presence in the streetwear industry.