ASICS is a Japanese multinational corporation athletic equipment company founded by Kihachiro Onitsuka. ASICS produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano which translates as “a healthy soul in healthy body”. Recent years the brand Asics running shoes have often been ranked among the top performance footwear in the market.
Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product .To accomplish this, ASICS pledges to continue to make the best product; striving to build upon the technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear. ASICS pledge to bring harmony to the body and soul.