10 Deep it was founded by Scott Sasso in 1995. He wanted to create clothing that had a mix of skate, hip-hop, art, social consciousness, and youth fashion culture. 10 Deep help to foster the culture that became the lifestyle street and media community that exists today. What kept the brand alive was the “Chain Gang” sweatshirt.
"10.DEEP's name originated with taking the concept of 'rolling deep' and applying it to going for self/individuality. Quite literally, 10.DEEP referred to the ten fingers of one person's two hands, but this, of course, was really more of a symbolic metaphor for going for one's self/taking the 'road less traveled.'" - Ben Velez, Marketing Strategist
10.DEEP has been rolling deep for over 16 years, thanks the work of Scott Sasso and crew. With coveted pieces releasing every season, the 10.DEEP crew has always taken the road less traveled to get to that point of individuality they still stand at today.